Inspired by the Melbourne International Comedy Festival, stand up comedy, storytelling and performance, our team used the power of digital story telling to explore the world of comedy through the lens of female comedians. Does being a female comedian present a barrier or an advantage?  Does comedy transcend gender stereotypes and cultures?  What does it take to break through into the world of comedy?   
 

We wanted to create a movement for lovers of comedy and in particular, our target audience females 18-29 aspiring to break into a career of comedy.  We chose a video storytelling genre to be the most engaging medium. 

 

The storytellers needed to be credible to be compelling, provide insights and inspiration to their target audience.  We approached professional comedians with a wealth of experience to share insights in an informal interview led conversation, a format of open-ended questions allowing their story to emerge.